Brand
Branding Guidelines
The Ocellics logo is the cornerstone of our brand identity. It represents clarity, precision, and the flow of information.
Logo Files
Primary logos: our primary logo is Fund Data Services, with a distinct colour way that defines this business area.
Usage: always use the official logo files provided. Maintain clear space around the logo equal to the height of the “O” in Ocellics. Do not stretch, rotate, or alter colours.
Backgrounds: use the light version on white or neutral backgrounds, and the dark version on coloured or photographic backgrounds to ensure strong contrast and legibility.
Colours
Our colour palette is designed to be modern, vibrant, and flexible, reflecting innovation and trust.
Primary palette. Buttons, links and the logo gradient use the primary and accent colours from Appearance.
Supporting colours. Navy for type and dark surfaces. The page colour is the site background.
Usage: use gradients primarily within the logo mark, while flat colours support layouts and digital applications. Ensure accessibility by maintaining strong contrast ratios, especially for text.
From Appearance
Typography
Typography is a key element of Ocellics’ visual identity, ensuring clarity and a modern, professional tone.
- Primary typeface: Lato
- Weights: Lato Bold for headings, Lato Medium for subheadings or callouts, Lato Regular for body copy.
Usage: always maintain consistent hierarchy. Headings should be clean and impactful, while body text should remain easy to read across digital and print applications. Avoid mixing in other typefaces to ensure a cohesive look across all touchpoints.
Lato
Fund data, clearly told
Medium — subheadings and callouts
Regular body copy stays easy to read. Lato carries headings, subheads, and paragraphs so every touchpoint feels like one brand.
LinkedIn Banners
There are two LinkedIn banner types.
FDS Employees
FDS logo only. For all Fund Data Services employees.
Ocellics Directors
Both company logos — FDS and Software Solutions. Strictly for directors, or employees who sit in both companies.
Download every resolution from Brand assets.